To understand tier 2 links, first you need to understand what is tier 1 links. Tier 1 links are the direct backlinks which are created for your website. They directly link to your site. Tier 2 links, on the other hand, are the backlinks which are created on your tier 1 links to increase its authority and generate traffic through them.
Prior to Google Update 17’, building tier 2 links wasn’t necessary for ranking purposes but now with the latest Google updates happening in real time, we’ve analysed some points which have become very crucial to bring escort websites to rank or get jump in their SERP’s.
These are :
- Build quality themed tier 1 backlinks
- Vary your anchor text use
- Promote your brand name and branded keywords on Google
- Work on brand enhancement
- Build tier 2 links for level 1 (or tier 1) links to generate traffic on those links
- Work on social media links as well